Week 2 - 15/7/2019

This week in class we had a recap of where the other groups are with their project and clients and were insightful. During the class, we did some of the task given to use like the persona profile, define the problem and empathy map as much we can before the interview.

After the class, we went to conduct our interview with our clients. All four of us went to Carrington Health and went to have the interview with our client, Olive, and Anita.  The interview went for 46 minutes and 16 seconds and was very insightful and managed to get a lot of information about the brand and what the client wants. Phillip and Melissa were asking the questions while taking some notes. Kevin. P was taking a lot of notes and I was recording the interview, taking notes and ask some questions and some comments to Olive and Anita.

In three words, they want their brand values to be represented as Fairness, Resonating, and Inclusive. They also have experience with 10,000 couples with their program where they want to focus on parents transitioning to parents and what change when a baby arrives.

For design specs they wanted their logo to be vibrant and show happiness and inclusive but also to challenge gender equality. They also want in the design to include Aboriginal Influence and Photos and to acknowledge the Rainbow, ATSI and Transgender flags.

After the interview, we did the task assign to us. I did the define problem template and empathy map and help with the persona profile with my later teammates. We shared our notes from the interview to help all of us with the task.

Defining the problem with the group in Monday Class