Sunday, July 28, 2019

Week 3 - 22/7/2019

This week we began learning about style scapes and how to create one. In class, we watch an episode of Visual Aesthetic – Building A Brand, Ep. 4 as watching this design company making a stylescape for a beer brand called Hamilton.

We learned what is needed to create a stylescape with the style and following the client needs and for their audience. We also began planning and putting together our presentation but we all had to finish our stylescape first before we could focus on the presentation.

Me and Kevin P created our second persona as the husband for our Lauren persona name Thomas Smith. We got all the base details about who Thomas is and his background and Kevin P then took over and add in the other information and data of Thomas.

The stylescape I created focuses on the feel and style on what BM3 wants their message trying to spread for our persona. The colours used are to show positivity and happiness in a family colour mood and use what colors would express those emotions. The fonts used are Calibri and Geneva as I felt they contemporary but are fonts that are easy to read and feels friendly. The images are what BM3 are about and what they want out of it with their application which is vibrant and are easy to access and understandable.

And we began creating our presentation and practice the presentation. I am introducing the presentation along with the first three slides and talking about stylescape.

My Stylescape

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